Who is Carmella Ruby?

Carmella Ruby owner and designer at RUBY Skins & Intimate

Hi again from RUBY Skins blogger! I’m here today with owner and designer Carmella Ruby, of the awesome RUBY Skins and other great products, including the new line of RUBY Intimates. I have managed to capture a bit of time from her busy schedule today. I have asked Carmella for a little Q & A session  and I’ll start with the obvious one…

Q-What got you started in SL?

A-Well, I started SL because a good friend had just started here. She thought it was fun. I had heard of it but really did not know what it was. And then my husband, Jethro, came on and it was a great way to get to know each other all over again. That is what has kept me here; my friends and family.

Q-You said you are a graphic artist–can you tell us more about that?

A-Not to reveal my RL age lol, but I have worked professionally for several years in the commercial graphics field. Several years. I started before there were computers in use to any high degree. So when the opportunity came to go to work at a place that was just introducing computers, I took it. Much of the software had to be self taught. I took up Photoshop at version 1 or 2, I think, and taught myself how to use it. Computers and graphics have come a long way.

Q-Tell me how the two come together here to make RUBY Skins a success.

A-Well when I started in SL we were “noobs” stumbling about but my friend and I ended up in Axel sim while looking for a place to live and we have been here since. I started building in SL – houses mostly, for ourselves. Of course like most SL residents, we were always trying to improve our appearance. We were supporting the SL economy in those days but everyone needs a skin and for the ladies that is really not too much of an issue except most look the same. Really, the challenge came for the men in our group. There was almost nothing out there and all of them looked so very similar. But the real thing that finally started me creating skins was when we wanted an elderly skin. I could not figure out why all the skins in SL were cookie cutter skins; all young, white, beautiful people…so RUBY Skins was born.

Q-Your senior skins have been touted as the best in SL by your customers. What makes them come alive?

Sarah one of RUBY Skins Top Sellers

A-To start out with, I use real life models and paint the skins seamlessly onto the SL Avatar form. I spend a lot of time de-seaming them and giving each not only a unique face but a body as well. But I think the thing that brings all of the RUBY Skins to life is they each have their own personalities. As they are created, they develop a personality. Each is special to me. Some of them are rude, some are grumpy, some are sweet. I think about people I know in RL and use that.  I create not only the skin but the accompanying shapes. So there is more than just technical skill involved; they are like an artistic creation in 3-D. I don’t even get along with some of them. lol.

Q-Can you pick one of your favorites and tell us about the development of that skin and shape?

A-Oh my! A favorite? That is like picking a favorite child..let me see..Sarah has been a phenominal success and she was my first elderly lady. She was/is a sweet, grandmotherly type who has her experiences written in the lines on her face. After creating the skin I usually temp upload unfinished skins into SL. I create the shapes with the skins and then tweak the skin for the shape and see who awaits me. So Sarah got fairly light make-up– “grandma don’t want to be painted like no hussy”–well except for her final make-up and then she over-did it. Her perfume too. One thing…if I discover a mistake with any of my skins, I will correct them and send a free update to anyone who has purchased one.

Lynn – Wow you claim to have great customer service, and I can see why. That seems to be a rarity in SL!

Carmella – Well I don’t charge a lot for my skin and shape combos but it still is enough that people deserve the best.

Q-You have opened a new store-RUBY Intimates–tell us about this unique place.

A-Well  to start off with, I am not just in SL to sell things, and I use everything I sell, so there never will be some products available here. There seemed again to be a real lack of, what I call, Realistic Gender Enhancements. I am a realistic freak I guess. There are certain things in SL that just don’t look or perform like RL. I’m not sure how to say this, but like one lady that was blogging some of the RUBY Skins said, she had “never seen a umm female gender enhancement that did not look like a hotdog bun between her legs”. As most can attest to, male enhancements look more like sporting equipment. So I created sculpted gender enhancements to look more real and opened what I think is a classy store to sell them to age verfied people. We have a nude model there most of the time displaying the products.

The RUBY Intimate Store shop in a quiet beach store

Q-Have you ever had a complaint about one of your products?

A-Someone had an issue with the toes in the ladies flip flop sandals once. And there is one review on the Adam skin in Marketplace where someone thought he was too splotchy and tired looking. However, as for the flip flops, when the purchaser showed me the issue, I fixed them for her on the spot and then updated the product. Adam was one of our free skins and truthfully, I ignored the comment. See, in RL sometimes people are splotchy, have freckles, moles, zits, uneven skin tones, etc. It is one of the things that make RUBY Skins look like someone you know.

Q-Can you tell us about your next project?

A-Oh my! I have so many…but the big thing coming up is the new Elite Skins. They will include extras like modifiable shapes, tans, tan lines…I’m still working on all that will come with them, lol. But they will sell for slightly more than our Premium Skins.

Q-You recently remodeled your store–is this to make room for the new line?

A-Yes and more skins, or should I say skin/shape combos. Some things are in the works for group members and RUBY Lake will become a hot fishing spot.

Q-Is that part of the build next to the store in Axel?

A-Yes, just north of the store is a lake in the Black sim. You cant really miss it because it has a giant, rotating, RUBY Skins sign by it. My other thing besides creating realistic Avatars is making nice, realistic looking places. I like to think that RUBY Intimates is one of the more unique stores in SL.

Q-Are you involved with any of the hunts this fall?

RUBY Skins sells complete Avatar packs throughout the year for an incredible L$10

A-Well I have had several offers but so far I am only signed up for the “Make Her Over Hunt” which should be starting sometime within the next few weeks. The gifts at RUBY Skins are top notch. Our FALL Special will be out very soon and feature “Candice”. I wont even give my junk away as some seem to do. My goal is to have 100% customer satisfaction. It does not matter if you got something free or payed for it. RUBY Skins is not all about making money. Sure, it is nice to make enough to pay tier and be able to afford better equipment to work on, but that is not my #1 goal.

Lynn-Wow, there is so much more I’d like to ask but we will close here. There is a little of everything in this store from eyes to shoes to clothes to skins. And ohhh the quality. Don’t miss the specials, freebies, hunt gifts and prizes. And for the age verified, a little hot excitement don’t forget RUBY Intimates.  Hey, I’m getting my fishing pole and heading for RUBY Lake.

Candice will be featured in the Fall Special to be released soon!

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